About us

What started in 2020 as a small idea during an unusual time, has grown into something much bigger. DESCENT was born out of a love for the mountains, adventure and creating. Five years later, that feeling is still at the core of everything we do. Our motto remains the same. Play. Everyday! Enjoy life to the fullest and always choose adventure.

DESCENT began during the worldwide Covid-19 pandemic. With travel on hold and a lot of time on our hands, we started making handmade jewelry. What began as a creative hobby quickly turned into a more serious plan. Step by step, the idea of our own brand and webshop became reality. With endless ideas, long to do lists and a lot of learning along the way.

The name DESCENT came naturally. It represents what we love most. Long days in the mountains with our snowboards and friends, chasing fresh powder and first tracks. But also outside the winter season, the mountains keep calling. Exploring, moving, being outdoors and always looking for the next adventure. DESCENT felt short, powerful and perfectly aligned with our lifestyle.

The start was not always easy. Wintersports seasons were cut short, travel was limited and plans often had to change. But those challenges shaped us. They taught us to stay flexible, creative and positive. Over the past five years, DESCENT has expanded far beyond where it started. What began with handmade jewelry grew into a wide collection of summer and winter accessories. From neckwarmers, beanies and goggle covers to exclusive t-shirts, hoodies, caps, drink bottles, sunglasses and snow goggles. And we are still far from done. New products and ideas continue to find their way into our shop.

DESCENT is for everyone who feels at home in the mountains, loves traveling and lives for outdoor sports. Summer or winter. It is about saying yes to new experiences and making the most out of every day. We are incredibly proud of how far we have come. Thank you for being part of our journey. And always remember: Life is yours. Own it!

OUR BRAND VALUES:

AVONTUURLIJK [ ADVENTUROUS ]

We hebben energie voor tien. Niet altijd sportief, wel actief. We zijn ondernemend. Gaan graag op pad. Altijd op zoek naar avontuur. Nieuwe plekken, nieuwe herinneringen. We doen het op onze eigen manier. Het leven is van ons, wij bepalen!

PASSIE [ PASSION ]

Onze liefde voor de bergen delen we graag. Alles wat we doen, doen we met passie. Het komt uit ons hart. Doen waar je van houdt geeft energie. En die energie stoppen we in DESCENT.

SPEELS [ PLAYFUL ]

We nemen het leven niet te serieus. We zijn eigenzinnig en voelen ons vrij. Ons motto is dat je iedere dag moet genieten. Dat gevoel laten we terug komen in ons merk en in onze producten. Kleurrijk, opvallend, speels en handig. Play. Everyday!

TOEGANKELIJK [ ACCESSIBLE ]

DESCENT staat midden in de doelgroep. Wij zijn de doelgroep! We zijn open, vriendelijk en benaderbaar en dat zie je terug in onze ontwerpen en in onze communicatie. We willen mensen blij maken. DESCENT is een merk voor iedereen die van de bergen houdt.